How Bad PR Affects Case Negotiations

A brother’s passion turned into a media maelstrom for Progressive Insurance after a blog post went viral. It all started after Katie Fisher, who was insured by Progressive, was killed in a 2010 car accident. The underinsured driver of the other car ran a red light, killing Katie instantly. For two years, her family fought to receive the full amount of her insurance policy. When Progressive wouldn’t pay, the family was forced to sue the driver to prove negligence, and Progressive allegedly offered legal counsel to the defendant. In effect, defending a client’s killer against the client’s interest. Katie’s brother, Matt, eventually wrote a blog post that was picked up by thousands of Twitter users. What resulted is detailed in the video above. It’s a cautionary tale of how social media and bad public relations can quickly affect the outcome of a case.

Information and video via CNN Money