If you live in the states bordering the Gulf Coast, chances are that you’ve seen advertisements like the video above, as well as other ads for the Gulf Coast sponsored by BP. The ads clearly have several purposes: to promote tourism back to the Gulf Coast area, showcase recovery efforts, and improve public opinion towards BP after the 2010 Deepwater Horizon oil spill that killed 11 and injured 17.
From the BP website:
BP has launched a new series of informational advertisements along the Gulf Coast featuring local business people impacted by the Deepwater Horizon spill As part of BP’s commitment to try and make things right, many local businesses were hired to help with the spill response, and these ads reflect the important role their businesses played in the response.
The ads are currently running in Florida, Alabama, Mississippi and Louisiana, and in parts of Texas, Tennessee, Arkansas and Georgia. via the BP sponsored website, Alabamagulfresponse.com.
My question: Should PR campaigns such as these be a requirement when settling a personal injury lawsuit? Or does it seem to be self-promoting?
Comment below with your opinion.